Ever wondered what your day-to-day life would be like if you drove an electric car?
This is the purpose of EDP ev.x!
Through the analysis of the trips made in your combustion engine car, we simulate the use of an electric car, letting you know:
- The battery level at the end of each day
- The battery level at the end of each trip
- The charging profile, indicating the charging frequency per week
- Savings from the use of an electric car
- Travel pattern
- Emissions of CO2 avoided
Launched in 2018, the EV.X app supplies users with the potential financial savings and carbon reductions that they could capture if they were to drive an EV in lieu of their standard internal combustion vehicle. The app records all trips users take by car, aggregates the trip information (number of trips, distance, and fuel consumption) and then provides analysis reports to show the counterfactual scenario of what these trips could have saved in expenditures and emissions were the user to have driven in an EV. The app also provides information on the location of charging stations along routes taken to alleviate any user concerns regarding range anxiety, which, by EDP’s estimation, is a principal barrier to customer adoption of EV’s. As of this writing, EV.X had some 2,800 users and 126,663 trips recorded (an aggregate distance of 2.36 million km). These trips amount to nearly 86,130 kg of CO2 emissions and would translate to 118,810 € in savings (1.041 € per trip) if an EV were to have taken them. EDP aims to enroll 100,000 customers by the end of 2019. EDP has a stated goal of building usership to 100,000 users by the end of 2019. The app is available in 21 countries—not just the utility’s customer base—in the Apple and Google app stores. Similar to other utilities in this report that house their innovative business lines in their unregulated subsidiaries, EDP has developed and administers EV.X through EDP Comercial, an IPP that also focuses on energy services to a broader marketplace than just bulk power.
The application employs a mix of real and preferential user data to calculate the financial and environmental benefits (see screen captures in Figure 5). The real data come from not only the trips taken, but also the selection of the users specific make and model of car that they currently drive (users can either specify the make, model, and year manually, or can enter in their license plate number for auto-population). The preferential data come from selecting a make and model of EV to produce the counterfactual scenario.
The app pulls data from a large database it maintains on EV performance by manufacturer (only models available in Portugal are selectable in the app). In this way, users can determine which vehicles would deliver the greatest utility given their unique driving characteristics.
EDP has expressed several motivations for developing the application, including:
- Growing their brand in the electric mobility space;
- Assisting customers in making informed decisions about the specific benefits of EV adoption;
- Assisting customers in overcoming negative perceptions about EVs, such as range anxiety, the difficulty of locating charging stations;
- Developing a database of driver patterns that could inform future infrastructure development and EV fleet management policies and regulations;
- And, at a higher level, supporting the European Union’s environmental objectives.
The EV.X application is, relative to some of the other programs in this report, a small-scale measure, but truly innovative in its approach to driving market dynamics. Consumer preferences can be shaped by not only the availability of actionable data, but also the persistent presence of alternatives in daily decision-making.
In this way, EDP has leveraged a limited investment in a mobile application into what could prove a highly influential tool for influencing consumer perceptions of EVs. If successful, EDP has not only played a part in meeting regional goals for carbon reduction, it has also expanded its revenue opportunities through expanded charging infrastructure and investment potential in electric mobility.
Recognitions and Awards:
In May 2019, the National Renewable Energy Laboratory (NREL) published the report “Innovative Utility Offerings at the Distribution Edge: Case Studies from Around the Globe”, distinguishing a series of case studies on “Innovative Approaches Utilities are Taking to Meet”. consumer preferences in a fast-changing world ”. The only distinguished case study in Europe is our EV.X App, referring to “EDP’s approach is notable for incorporating more than just capital expenditures and infrastructure build-outs; in concert with these measures, the utility has developed a customer mobile application that uses behavioral analysis to provide users with targeted and data-driven information on the benefits of EV adoption.”
In October 2019, the EV.X app won the "Best Car App" award at the ACEPI Navegantes XXI Awards.