EDP presents competitive offers for all families with new campaign
After launching an offer in January that provided new customers with a €50 discount on electricity, EDP is now expanding its options to ensure that all Portuguese families can find a tariff that suits their energy needs. Through a new multimedia campaign with the slogan “Want to save more every month? Choose EDP again,” the company is offering a new 15% discount on the energy term of the bill.
Other alternatives for reducing the monthly bill are also in place. With this move, EDP intends to strengthen its leadership of the electricity market by offering the most competitive tariffs to Portuguese families, all while maintaining the high quality of its service.
Among the available options, in addition to the 15% reduction in the price per kWh for a year, there is now also the option of a 30% monthly discount on the contracted power, particularly beneficial for new customers with lower consumption or for second homes. EDP also maintains the recent offer of a total discount of €50 on the electricity bill for digital contracting, which can increase to €60 for those who opt for green electricity and natural gas.
With this campaign, EDP aims to demonstrate its commitment to being the trusted energy partner for those who are not yet customers, as well as for those who have been customers and wish to return. By joining the more than three million families who rely on the quality of service and competitive pricing of EDP, customers can benefit from the average reduction of 7% in the monthly bill that has been in effect since January 1.
EDP believes that the energy transition will only be possible if families and companies are part of this movement. That's why it has sought to lead the market with innovative solutions that enable the adoption of more sustainable and efficient choices, such as electricity offers tailored to different customer profiles.
EDP aims to be not just an energy supplier, but an energy partner for customers, helping them optimize their energy ecosystem based on a broad and coherent portfolio of products and services. In addition to competitive offers, the company seeks to invest in products and services that stand out for their added value, such as energy efficiency, solar energy and electric mobility solutions and quality customer support.
The new multimedia campaign will run on radio, social media, digital platforms, billboards and in stores until March 30, with the commercial offer remaining in force after these dates. The creative concept was created by Nossa, the agency that manages the EDP Comercial account, and the media planning was carried out by the Wavemaker media agency.
To sign up for this new offer, consumers can use the company's usual channels (edp.pt website, telephone lines or EDP Comercial stores and agents throughout the country).
In 2024, Portuguese consumers chose EDP Comercial as a “Recommended Brand” for the fourth consecutive year in the “Electricity and/or Gas - Large Free Market” category. This distinction reflects the company's consistent performance and its commitment to customer satisfaction over recent years.