edp news

EDP launches campaign to strengthen the brand in Brazil

Friday 08, February 2019

Under the motto "Connecting you to what matters", the initiative will be launched in São Paulo, Espírito Santo and Santa Catarina, states where the company sells and distributes energy.

EDP Brasil has just launched its new institutional campaign "Connecting you to what matters."The goal is to present the image of EDP Brazil as an friendly company, providing energy for the most special moments in customers' lives.

The advertising campaign, signed by the Gad agency, will be broadcast during February on radio and television channels, as well as in newspapers and digital platforms, in the states in which EDP Brazil distributes and markets energy: São Paulo, Espírito Santo and Santa Catarina. The campaign video, inspired by a concept created by the Havas Agency for EDP in Portugal, features Portuguese actor Ricardo Pereira, who has an established career in theater and television, both in Portugal and in Brazil.

"EDP Brazil intends to position itself as a strong, humane and innovative brand in Brazil, as it is in Portugal and in other markets where it operates. With this campaign, we will show millions of Brazilians that we are involved in the moments that are most important to them, from the production of energy to its consumption in people's homes", says Paulo Campos Costa, EDP's Global Communications Director.

With this initiative, the company aims at increasing brand awareness in each of the areas in which it operates.

Overall responsibility

EDP supplies power to 70 of the 78 municipalities in the State of Espírito Santo, where it has 1.5 million customers, and in the State of São Paulo, where it reaches 28 municipalities and 1.8 million customers. In Santa Catarina, the company is the main shareholder of CELESC, owning 23.56% of its share capital.

Because EDP believes that energy helps to transform people's lives, it seeks to be an agent of social transformation in the regions where it is present. Through the EDP Institute, the company directly and indirectly supports communities with projects and initiatives in the fields of education, environment, entrepreneurship, sports, leisure and culture. Created 10 years ago, the EDP Institute has already supported communities with more than R$ 100 million, which reached over 3 million people.

Link to the campaign video: https://youtu.be/A29fCC3B6qw

Link to the making of video:https://www.youtube.com/watch?v=xVmtYwD2xWs&feature=youtu.be

Learn more at: brasil.edp.com/ligandovoceaoqueimporta

Technical sheet for the campaign "Connecting you to what matters"


Customer Service: Renata Senne and Thais Basaglia

Creative Director: Taíse Kodama

Agency Coordinator: Letícia Falcão

Art Direction: Christian Tavares and Minwer Daqawiya

Writing: Liza Martins Costa

Production: Juliana Caiado

Media: Aline Carré

Artwork: Vinícius Leal

Customer approval: Camila Passaretti


Producer: PUNCH Audio

Creation: Tony Berchmans

Production: Cristiano Pinheiro

Customer Service: Lili D. Aragoni

Coordination: Cristiane Oliveira and Karina Coviello


Bossa Nova Films

Directed by: Thiago Eva

Customer Service: Danielle Harriz, Amanda Lavenere and Kiska Kaysel

Executive Producers: Edu Tibiriça and Sandra Othon

Cinematography: Rambo

Art Director: Frank Dezeux

Editing: Rafael Mesquiara

Finisher: Thiago Eva

Finishing: Tribbo Post

About EDP Brazil

With more than 20 years of experience, EDP Brazil is one of the country's largest private electricity companies, operating throughout the entire value chain. The company, which has more than 10,000 direct and indirect employees, is involved in the production, distribution, transportation and commercialization of energy. It has six hydroelectric plants and one thermoelectric plant, reaching nearly 3.4 million customers through its companies in São Paulo and Espírito Santo. Recently, it became the main shareholder of CELESC, in Santa Catarina. It is a model in areas such as Innovation, Governance and Sustainability, and has been listed in B3's Business Sustainability Index (ISE) for 13 consecutive years.