Efficacy Awards
Award
Communication
Campaign "Signs of Light" Silver Achievement in Efficacy Awards. The "Sinais de Luz" campaign, launched in May to mark the company's 40th anniversary in Portugal, won Silver in the Institutional Communication category of the Efficacy Awards. The Communications Effectiveness Awards, an initiative of APAN - Associação Portuguesa de Anunciantes - and the Consultores Group, with the aim of promoting and recognizing excellence in communication, distinguishes the campaigns, agencies, creatives and advertisers that have stood out the most year.
